I’m Crystal Wooden, a Los Angeles based Creative & Brand Director partnering with fashion, beauty, wellness and lifestyle brands to shape campaigns, experiences, and brand worlds that people genuinely connect with. My approach is deeply intuitive and spans print, digital, film, experiential, and AI. Having worked both independently and in house, I bring a balance of instinct, strategy, taste, and execution to every project. I’m drawn to brands that invest deeply in the customer experience and understand that the smallest details are often what leave the biggest impression.

Through my studio, Her August, I partner with brands to create statement campaigns, immersive experiences, and content that feels both culturally relevant and emotionally resonant. Based in LA and frequently working in New York, I travel often for projects and inspiration and am available for select collaborations worldwide.

SELECT CLIENTS: Alo Yoga, UGG, Nike, Phlur, Lulus, Bella + Canvas, The North Face, Hoka, 7 For All Mankind, LNA, OPI, MAKE, Teva, Saltair, Target

crystalraymondwooden@gmail.com